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Allegra Allure


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Not all plated jewellery is the same


We take pride in producing exceptional Gold and Rhodium Vermeil, Sterling Silver and Plated jewellery.

Vermeil pieces hold more value and are a higher price point due to the substantial weight and thickness of precious metals used. For jewellery to be classified as true Vermeil a piece needs to have a minimum of 2.5 microns of precious metal (gold or rhodium) plated onto a sterling silver base — not brass or any other non precious metal. This 2.5 micron plating is over 4 times thicker than standard plating, significantly extending the jewellery’s lifespan, particularly with proper care.

In contrast, standard plated jewellery with its thin layer of precious metal tends to wear down quickly, especially without adequate care.

A selection of our pieces are produced in high quality brass. Those pieces are also plated with 2.5 microns of either gold, rhodium or sterling silver to ensure their durability and longevity.

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